SARAH AL HASSAN

FOUNDER & CREATIVE DIRECTOR

Sarah Noor is the creation of fine jewellery designer Sarah Al-Hassan. She founded the company in 2014 as a pursuit of her individual expression.

Born and raised in London, Sarah fostered her love for fine jewellery while working alongside renowned goldsmiths and setters at GRAFF and LEVIEV. Motivated by her mentors and shaped by her experiences, she went on to create her own designs. Becoming a trained artist herself, her creative development was driven by fusing precious fragments of traditional artistry and combining it with contemporary elements. Her main sources of inspiration come from intricate craftsmanship, a fascination with unique stones and the melding of metals.

Sarah’s designs were soon featured in British VOGUE, Italian VOGUE, Harper’s Bazaar, The Telegraph Luxury and numerous celebrated publications. Her media recognition has triggered interest from stylists of A-list celebrities including Kim Kardashian, Gigi and Bella Hadid, Rhianna, Charlize Theron, Jessica Alba and Jennifer Lawrence to name a few. Her signature pieces were featured in Lancôme’s campaign, worn by Penelope Cruz alongside the brand’s iconic Trésor ‘La Nuit’ fragrance.

Remaining relevant to a global market, her collections are currently stocked at Harvey Nicholas in London, Nammos in Mykonos, Roseark in West Hollywood, Plandeville in New York City and online at Luisa Via Roma and Farfetch.